SEO Pro Tips!
What is SEO?
SEO (Search Engine Optimization) is an ongoing process rather than a one-time setup or “fix”. The main purpose of SEO is to setup and retrieve consumers/business through an organic process. By optimizing your website using various approaches, “organic” traffic is directed to your website and your user traffic is increased.
What do search engines look for?
Search engines like Google, Yahoo and Bing rank your site based on numerous factors and deliver traffic to your website based on specific criteria. Search engine “algorithms” are very strict and will penalize sites that use disapproved or “black hat tactics”. Relevant website structure and information, as well as following up to date guidelines, help achieve a successful flow of qualified organic traffic.
Here are a few ways you can help boost your website’s organic traffic!
Optimize for Answers and Target Phrases
It is always recommended to optimize your site’s target phrases and deliverable answers based on truth and the actual content contained in your website. Optimizing for “rich answers” helps boost your sites ranking to the top of organic results!
User engagement plays a major role in delivering the correct information to the right people. While it is not directly an influencing factor in rankings, targeting the right consumers/businesses by delivering an easy to use website that is optimized for the best experience helps Google and other search engines to digest your information better there by delivering increased rankings.
Google’s new search quality guidelines
Following Google’s search quality guidelines is absolutely the best way to increase visibility and bring new traffic to your site. Google released their latest 160-page search quality guidelines.
You can download your copy of the search quality guidelines from the link above.
Mobile App Optimization
The mobile market is HUGE. While you are not required to have an “app”, it is imperative that you are building a responsive (mobile friendly) version of your website! Google and other search engines widely use this as an organic search ranking factor!
Got questions about SEO or need help optimizing your site? Let us know! Email us at firstname.lastname@example.org and let us help you win big in the search rankings game!